People not quite into their twenties take for granted the warm, feel good animated films that are available to them these days. Starting with Who Framed Roger Rabbit in 1988 (though unfairly attributed to The Little Mermaid a year later), a renaissance of animation had begun that is still going strong today (thanks mostly to Pixar.) But the privileged children of the 90's would never know of the cold, bleak wasteland of theatrical animation in the 1970's. With the advent of Fritz the Cat in 1971, soft, fuzzy, family-friendly animation fell out of favor with the studios, and ushered in the dark wave of adult themed cartoons. Ralph Bakshi led the pack with such topical and wholly adult productions as Coonskin (a.k.a. Streetfight), Wizards, Heavy Traffic, the original Lords of the Rings, and the previously mentioned Fritz the Cat. Soon his violent vision was adopted by other renegade animators and before long, virtually all animated films were saddled with either a PG or dreaded R rating.
So it goes without saying that a sweet little film like Raggedy Ann and Andy: A Musical Adventure hardly had an audience when it was released in 1976. The fact that it ever got made is a testimony to the desperation of the studios and people who so desperately missed the sweet and touching films in the old Disney vein. This film dared to be cute, had the tenacity to be sweet, had the temerity to be gentle, the chutzpah to be KID FRIENDLY! In all fairness, it must be stressed that RAAA was not alone in their attempt to bring softness back into modern animation. Charles Schulz's wonderful Peanuts characters had two great attempts in the seventies with Snoopy, Come Home and Race For Your Life, Charlie Brown. And the usually rigid and slap-sticky Hanna Barbera brought us that lovely tear-jerker of a cartoon, Charlotte's Web. But these productions were far and few between, and never on such a grandiose scale as their more violent brethren.
With RAAA, director Richard Williams (the real brain trust behind Who Framed Roger Rabbit, not Robert Zemeckis, who only directed the live action) not only attempted to revive family friendly cartoons, but also attempted to bring back lavish, fluid animation and movie musical sensibilities. In doing so he brought back some of animation's pioneers to make sure the film was done right. Grim Natwick (creator of Betty Boop, animator of Snow White and Richard's mentor) lent a hand, along with countless others, in the creation of The Greedy, King Cuckoo, the Camel with the wrinkled knees and the rest of Johnny Gruelle's storybook menagerie. The Brilliant Joe Raposo (of Sesame Street fame and brain trust of Kermit the Frog's Bein' Green) provided delightful songs for the film (The Camel's sweet and somber song alone is worth watching this film), and Didi Conn and Mark Lynn-Baker voiced the title characters to perfection. The net result of this creative hodge-podge was one of the warmest, most entertaining and family friendly cartoons to break through the doom and gloom of standard 70's animation.
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